Monthly Google Ad Grant Management

Delivers continuous, expert stewardship of your Google Ad Grant — actively refining keywords, bids, ad copy, and landing-page targets each month so every impression moves toward measurable mission outcomes, not just clicks.

- We manage your active Google Ad Grant on an ongoing monthly basis.
- Campaigns are continuously optimized toward conversions — donations, sign-ups, volunteer leads, and event registrations.
- Keyword research and negative-keyword pruning are performed each month to protect quality score and relevance.
- Ad copy is tested and rotated to improve click-through and engagement.
- Quality-score and 5% CTR compliance are monitored to keep your grant in good standing with Google.
- Account structure is adjusted as your programs, campaigns, and seasons evolve.
- Conversion actions are reviewed and refined so reporting reflects real mission impact.
- GA4 access is required for conversion tracking; advanced tracking via Tag Manager, Clarity, or similar tools is available for an additional $1,500 setup.
- Includes monthly video performance meetings, a dedicated project manager, shared inbox, and 24/7 dashboard.
- Requires an active Google for Nonprofits account with Ad Grant approval; if you are not yet approved, we can handle setup as a one-time add-on.
- No additional ad spend required — the Ad Grant provides up to $10,000/month in free Google Ads inventory.
- After the first 90 days, strategy is re-evaluated against your goals, audience data, and giving patterns.